Succeed2k: Helpful Guides & Reviews

Mata Tags.

Every single page should have meta tags unique to that page, including keywords & description.  Google don't rely so heavily on meta tags anymore, but that in no way means they're useless.  Use them correctly and you'll be amazed what they can do.

IMG Tags.

IMG Tags are simply your images.  EVERY single image on your site should have a title and alt text that explains the image, and if possible, the content on the page. 

Head Tags.

One of the most UNUSED tags on the net.  Don't use font size increases for headings, that's a sure fire way to have Google miss key points.  Use head tags such as <h1>, <h2> etc.  These tell Google and other search engines that the content of that tag is a heading, and therefore higher priority than regular text.

Sitemap.

How many sites do you visit each day that don't have sitemaps?  Chances are, a LOT of them.  Don't be one of those people!  If you use a script such as Joomla, Wordpress etc, you can get great sitemap plugins.  For regular PHP or HTML websites, there are plenty of free or paid services that will build a full sitemap for you. 

Generic content pages.

This is debated amongst web designers, but i personally advocate using them.  Have the regular content pages you'd expect on any professional website: Contact, Privacy, Terms, etc.  Have wordpress or Joomla?  Add them at the bottom of the site in the footer, that looks professional, and allows them not to overtake the main site (unless you need them to).